| Over the last 3 years Britain's internet usage has | | | | and government. SEO companies have |
| increased, according to the UK Online | | | | undoubtedly increased in number with the |
| Measurement company, "British web users are | | | | development of the internet, as well as the |
| spending 65% more time online than three years | | | | dominance of Google and the ease of search |
| ago". The BBC reported last week that "Britons | | | | engines in general. |
| spend nearly 'one day a month online'". | | | | The UKOM state that "The average surfer |
| This makes sense in regards to the accessibility | | | | spends 22 hours and 15 minutes on the net each |
| of fast internet. With reasonable prices, ease of | | | | month". With most time spent on social networks |
| installation and the increasing desire for remote | | | | or blogs. People wouldn't spend that long on the |
| locations to pay communications companies to | | | | internet with 56k as it took so long to access info |
| install broadband/fiber optics. | | | | so they would try to find a site directly. |
| As the internet has evolved it has become an | | | | So now people can put Hard Cheese Brighton into |
| essential resource for all members of society. | | | | a search engine and see what comes up, browse |
| Most children are more technologically advanced | | | | the rankings, try another search term like |
| than their parents, they have utilised the internet | | | | Manchego Cheese Brighton, have a look for some |
| for learning and socialising. | | | | restaurants, use the map and so on. SEO has |
| Fast internet has become a necessity within the | | | | made it easier for people to look through relevant |
| Western World. | | | | sites and then keep looking when they find |
| I can remember being excited about a 56k | | | | exactly what they want with the initial search. |
| connection and the slow way it used to low a | | | | The internet has become a gigantic book that |
| page bit by agonising bit. I almost couldn't | | | | anyone can add to, yeah sure it has some old |
| comprehend the idea of broadband, a page loading | | | | pages that people don't use and some stuff at |
| in a couple of seconds...whoa. | | | | the back you probably never want to see, but |
| The increased use of the internet has resulted in | | | | you can end up just turning the turning pages and |
| an acceptance of its worth for people, business | | | | getting lost in the web. |