| The challenge to get to the front of search | | | | Utilising terms in anchor tags like "view here" or |
| engine result involves effort from a website | | | | "read more" make it hard for Googlebot to notice |
| owner to constantly improve page content. Yahoo | | | | the relevant keyword phrases for significant links |
| and Bing use HTML tag structures, but Google | | | | on the web page. If general phrases are used, |
| optimization is more complex. Google separates | | | | Google is not able to discover the relevancy of a |
| affiliate pages and ad sites from sites that offer | | | | website for particular keyword phrases. When |
| unique, relevant content. As Google has more rigid | | | | adding links to your site, concentrate on the |
| rules and requirements, site owners have to | | | | keyword terms that match with your website's |
| optimize pages to improve their Google index | | | | content. Use these phrases as anchor text for |
| rank. | | | | better optimization and relevance for Googlebot. |
| Keywords and Keyword Phrases | | | | In addition, be aware that Google's guideline's place |
| Keywords and phrases are primary content | | | | a limit of no more than 100 links on an individual |
| elements of a website's text. Google assesses | | | | web page. |
| the content of a web site and identifies relevance | | | | Using Header Tags |
| factors on keyword phrases that correspond to | | | | Header tags are code that is used on a website |
| common search terms. For example, if a site's | | | | to create headlines in larger, bolder text. Part of |
| attention is on "baby clothes," the keyword | | | | Google's algorithm is to discover the main direction |
| phrase should appear several times within the | | | | of individual web page's content and the title on |
| content of that page, but in a natural way. It is | | | | the page can be a useful indication of what that is. |
| better to focus on phrases rather than just one | | | | For example, if the website's purpose is "gourmet |
| keyword. Full phrases are more targeted and | | | | cheese," an illustration of a web page header tag |
| lower the competition for search engine ranking. | | | | text that could be used is "best places to buy |
| Don't use keyword stuffing, a practice that | | | | gourmet cheese" Make sure you use only one |
| involves overusing the keyword phrase | | | | header tag on each page. |
| repeatedly in an unnatural way. Google can detect | | | | Original, Relevant Content |
| keyword stuffed content and can punish the user | | | | Obtaining a high Google index rank takes time and |
| by lowering the website's index rank. | | | | effort. Google's charge is to furnish their |
| The All Important Title Tag | | | | customers with the highest, more relevant |
| The page title is located in the title tag of each | | | | content in relation to their search. Creating original |
| page. The title given here will be shown in the | | | | content that concentrates on the site's business is |
| browser's title bar at the top of page being | | | | the most effective way to improve index rank. |
| displayed on the screen. Googlebot also uses the | | | | Plagiarized content lowers the site's value in |
| title tag to ascertain a page's content. The title | | | | Google's eyes, and consequently lowers the site's |
| tag isn't the only important element used in | | | | index rank. On sites that use plagiarized content |
| Google's page rank calculations, but its an | | | | over and over, Google will penalize the site by |
| important one and plays a major part in search | | | | removing if rom search results altogether. |
| engine optimization. Each page on your website | | | | Google index rankings do fluctuate, but these five |
| should have a unique title tag. A popular way to | | | | tips will help improve them overall, over time. |
| avoid title duplication is to dynamically create page | | | | Keep adding unique content to your pages and |
| titles using unique introduction text and then | | | | Google will come back to view the site more |
| tagging on the website's business name. | | | | frequently. Use good content and honest practices |
| Links and Anchor Text | | | | and the site's Google ranking will keep a start a |
| Anchor text is the content entered inside link tags. | | | | consistent climb. |