History of Skittles Candy

Skittles is a favorite candy of kids and is theSkittles was extended with the release of Skittles
most popular candies available. It was created 40Bubble Gum in the summer of 2004. In addition to
years back and throughout the time it has beenthe crunchy candy shell, the difference was the
updated and marketed to always look colorful andcenter having a fruit flavor and soft bubble gum.
attractive.Skittles is easily eatable, it is an attractive candy
Skittles was introduced for the first time in USwhich is wrapped in a colorful shell. The complete
markets in 1974. The candy was loosely based onprocess of creating Skittles takes nearly 8 hours.
the M&M products that have a colorful candy shellFirst, the chewy center is created which is
and a chocolate center. Still it has a colorful shellprimarily made of sugar and other ingredients
and instead of chocolate center, the center has aincluding fruit juice, citric acid, hydrogenated
fruity and sometimes sour taste in it. In addition,vegetable oil, natural & artificial flavors. When the
Skittles prints a small 's' on each of its candiescenter is completed, these centers are coated
instead of where the M&M logo is found on M&Mwith a sugar flavored shell. This process is called
candies.panning. These shells are then polished and
While it was originally made in England, theblended. The logo 's' is then printed on each candy.
production of these candies moved to the USFinally it is packed and is ready for sale.
after becoming popular over there. MarsThe marketing slogan 'Taste the rainbow' is the
Corporation which is perhaps one of the largestidentity of Skittles. Skittles has recently launched
candy makers today currently owns Skittles.an internet marketing campaign in 2009 for
The original skittles has five different fruit flavorspromoting their candies in a more aggressive way
that include grape, strawberry, lemon, lime andon social networks including Skittles is sold today
orange. Furthermore, Skittles has other varietiesworldwide in more than 65 countries and is still
available that include Skittles Candies Tropical,one of the most popular and available candy
Skittles Candies Original Flavor and Skittles Bitebrand. It is manufactured in the Czech Republic
Size Candies Smoothie Mix. They feature smoothfor European markets and in Victoria for markets
fruit combinations which include mango, peachin Australian and New Zealand.
pear and orange.