| If you're like most Practitioners, you can tend to | | | | that it doesn't have to be hard. |
| get overwhelmed when thinking of growing your | | | | I want to suggest you write these words on a |
| business. Our schedules are full with family and | | | | small card: Let It Be Easy. Put it in a visible place |
| friends, a part or full time job and the many other | | | | where you can see it daily. (My card is taped on |
| obligations we take on. | | | | my desk.) In doing so, you're giving yourself |
| We can feel it's an impossible dream to have the | | | | permission to lighten up and relax in the process |
| time and energy to market our Practice. Or if we | | | | of building your Practice. |
| have an existing Practice, how do we find time to | | | | A: Add Variety |
| develop the new projects we want to start. | | | | If you start to get bored or feel un-inspired to |
| Well, after coaching Practitioners (and myself) | | | | work on your business, one solution is to bring |
| over the years I've come up with a word to | | | | variety into your house or office. What can you |
| assist you. | | | | do to create an inspiring atmosphere? |
| GLAD. | | | | Just last night, I called a friend who does the |
| It's actually an acronym I created to settle the | | | | paperwork for her job in the evening and asked if |
| feelings of overwhelm and bring more ease in | | | | I could come over. I brought some tasty snacks |
| marketing and building your Practice. Here's what it | | | | (all natural, non-alcoholic ginger beer and cheese |
| stands for: | | | | popcorn) we played upbeat lounge music and was |
| G: Get Guidance | | | | inspired to work for a couple hours. |
| A lot of Practitioners have "Lone Ranger | | | | Mix things up and bring variety to your |
| Syndrome": the habit of doing things themselves. | | | | environment to inspire you. Seems simple? It is, |
| There is nothing wrong with being independent | | | | and it works! |
| and a self-starter, but often we can go about | | | | D: Dedicate time each week |
| 're-inventing the wheel' instead of hiring someone | | | | I remember when my father told me, "AnaMaria |
| for help who already knows what to do. | | | | in business, steady wins the race." I agree. I've |
| While we invest in professional training when it | | | | learned that it isn't doing everything all at once |
| comes to learning our modality (Acupuncture, | | | | that builds a Practice. That's impossible! |
| EFT, Nutrition, Homeopathy) it's just as important | | | | The good news is you don't have to implement |
| to get training in how to attract clients. And it's so | | | | every marketing idea or strategy. You can |
| much easier to learn from someone who has | | | | attract clients right now by taking small, steady |
| already achieved what we want, rather struggling | | | | steps. But the key is dedication. |
| on our own. | | | | The D in GLAD is to remind you to dedicate a |
| Getting guidance, through a group like the Success | | | | certain amount of time each week to build your |
| Circle, is about working smarter rather than | | | | Practice. It's steady determination and dedication |
| harder. | | | | that gets the job done. |
| L: Let it Be Easy | | | | When you get the guidance you deserve and |
| We're raised in a society that rewards us when | | | | allow the process of marketing to be easy; add |
| we have achieved something "the hard way." | | | | variety to your space, dedicate a chunk of time |
| We've been given the message that if it came | | | | weekly to attracting clients and surround yourself |
| easy to us, it really doesn't count. | | | | with other Holistic Practitioners, you're steadily |
| While I do believe in taking consistent action when | | | | building the Practice of your dreams. |
| it comes to marketing our Practice, such as | | | | And you become a more self- empowered and |
| writing articles, being active on Facebook, and | | | | fulfilled person in the process. |
| offering workshops and teleclasses, I also believe | | | | |