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| films that are shown there. Your customers love | | | | well as the top quality production from companies |
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| What makes a great theater? First off, the | | | | -Themed events. Another great way to keep the |
| movies you show is what gets people to come to | | | | customers coming is through themed nights or |
| your theater. But the way to get them to come | | | | weeks. For example, spend a week showing |
| back is to create a great environment that is | | | | classic movies that relate to the same theme as |
| comfortable, fun and relaxing. Touches like | | | | a contemporary movie. If it is about vampires, |
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| enhance the experience of your customers and | | | | Add to this idea by including fun themed |
| turn them into return customers. | | | | decorations all around the theater. Change the |
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| experience. That is why they are frequenting an | | | | Dracula movies. Have the ushers wear fangs or |
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| theater. | | | | to Halloween week and include a trick or treat |
| Here are a couple of tips on how to take your | | | | night for the kids. |
| independent theater space from good to great: | | | | - Great lighting. Lighting can add a lot to an |
| - Great concessions. Be creative in the things you | | | | environment, giving people the feeling they are |
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| not offer kettle corn or caramel corn or cheese | | | | cup holders with lighting or lighting that comes |
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| your popcorn? | | | | The key to great theater lighting is that it should |
| Also consider pairing up with a local business that | | | | be subtle and come from a variety of sources. |
| makes candy or snacks. Providing a handmade | | | | The idea is to ease people into the darkness of |
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| delicious when they are enjoying their next movie. | | | | people are looking for when they enter the movie |
| This is also a detail that can make your theater | | | | theater. A movie is an experience and lighting is a |
| distinct in your community. Not only do you show | | | | big part of setting up that experience for your |
| independent movies, you will be the only theater | | | | customers. |
| in town that offers a special type of food, | | | | - Interesting decorations. A theater is about |
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| - Great seating. Consider theater seating that is | | | | decorations are on the walls and scattered |
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| show. | | | | A great theater is about two things: great movies |
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