| One of the ways search engines determine site | | | | based articles into your website. |
| ranking is to sort through your online content and | | | | The standard negative reply to this concept is |
| rank the site based on repeated keywords or | | | | when a business is primarily selling a product or |
| phrases. Content rich websites have found | | | | service and do not feel original content really |
| success in Search Engine Optimization (SEO) | | | | works with their online store. |
| strategies. While I highly recommend this strategy | | | | If, for instance, your business sells blocks of |
| there is another viewpoint that is less dependent | | | | gourmet cheese you could incorporate original |
| on content for exposure for site rankings. | | | | articles on the various cheese offerings, their |
| Some webmasters are strong proponents of | | | | taste and texture and the history behind each |
| non-content SEO strategies. These technical | | | | cheese type. You could incorporate articles that |
| experts rely very heavily on meta-title and other | | | | provide recipes that include the cheese types you |
| html or code-based SEO strategies for sites that | | | | provide. |
| are less content oriented. | | | | Hopefully you get the idea, by adding |
| Purists on both sides of the argument will say | | | | knowledge-based articles you can assist your site |
| their approach is far superior to the other. For the | | | | ranking, help your customer and minimize the |
| content sites they can judge their success | | | | need for coded SEO strategies until you learn |
| through keyword strategies that are observable in | | | | how best to implement the non-content SEO. |
| long-term site rankings. For the non-content sites | | | | There will always be a battle as to which SEO |
| they can observe keywords or phrases being | | | | strategy is best, but I will go so far as to say the |
| used to determine site rankings from a more | | | | best strategy will be the one that includes both |
| technical source in behind-the-scenes code. | | | | concepts to the best of the web owner's |
| So, which is the better approach? | | | | capabilities. |
| Both. | | | | While some want to make the issue an either/or |
| This really is a matter of being able to have your | | | | decision it is really a both/and solution. |
| cake and eat it too. You can maximize SEO | | | | However you optimize your site, work to the |
| strategies in the coding on your site while infusing | | | | best of your ability to implement strategies that |
| your website with knowledge based original | | | | work for you long-term. Too many strategies are |
| content. The combination of these two strategies | | | | short-term props that help you very little in the |
| can work with greater efficiency than either | | | | grand scheme of the life of your website. |
| strategy alone. | | | | Information on employee attrition can be found at |
| If you are ill equipped to manage coding then you | | | | the Happy Employees site. |
| should work tirelessly to incorporate knowledge | | | | |