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Why Are Consumers Demanding More Organic Milk?

The demand for organic milk has increased alllack of evidence that organic food is better
over the world. No, this is not withthan conventional or non-organic food and all
reference to the increased demand for thethe benefits of organic food over non-organic
product that occurred in 2000-2001. This isfood were strong beliefs of the producers and
about the present - 2006.So, why is theconsumers in the wellness of organic food
demand for organic milk increasing? Theproduction methodologies.However, the
answer lies in the benefits of organic milk.research findings on health benefits of
Consumers are demanding more organic milk dueorganic milk have firmed the beliefs of
to its enhanced health benefits.Researchconsumers who are now demanding more organic
conducted at the University of Aberdeen, andmilk. Health conscious people have also
the Institute of Grassland and Environmentalshifted to organic milk resulting in a
Research have shown that organic milk hasshortage of the product.However, the
more Omega 3 than non-organic milk. Soincreased health benefits of organic milk are
consumers can now just replace their regularnot the only reasons for this surge in
milk with organic milk and do away with thosedemand. People are also questioning the
Omega 3 supplements or fish oilfactory mode production of organic dairy
capsules.Similarly, research conducted at theproducts. Many people now believe that
Danish Institute of Agricultural Sciences andlivestock have good health when they are left
the University of Newcastle has shown thatin the open. Confined animals are more prone
organic milk is rich in Vitamin A and Vitaminto diseases and hence the increased chances
E. Vitamin A is essential for a goodof BSE cases.Consumers are also becoming
eye-sight, and Vitamin E protects body cellsconscious of animal rights and do not wish to
from free radicals and delays ageing.Organicbe part of the extensive cruelty imparted to
milk also has more Conjugated Linoleic Acidlconfined livestock. Since organic milk
(CLA) than non-organic milk, as it has becomeproduction involves certain aspects of animal
mandatory to graze the organic cows onwelfare, these consumers have shifted to
pastures unless weather forces the farmer toorganic milk even if it costs more.Kiran
interfere. Now cows that graze on pasturesPatil is a chemical engineer and an expert on
have higher concentrations of CLAs in theirorganic food and organic farming.
milk than fodder-fed cows.There was always a



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