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Creating Successful Alliances and Partnerships through Networking

Douglas Wilder, former Governor of the events, I discovered the key to creating
Commonwealth of Virginia, and the first successful alliances and partnerships is
elected Black Governor in the United by utilizing the NAAP Approach. The NAAP
States gave me advice that I will never Approach is coined and defined as a
forget. He said, "From this point on, three-dimensional approach to creating
when you walk into a room, walk in that long-lasting partnerships. The rules of
room like you own it, when you talk with engagement are:-Networking-First stage,
people remember to stand on your strictly for building a Rolodex of
principles, keep your word, and people contacts and expertise. Identify
will want to associate with you." His professionals that have partnership
advice became synonymous with my career potential.-Action-Alliance-Second stage,
and everyday living.At the time, that relationship building takes place at this
advice seemed a bit arrogant, but in stage. It is important that keeping in
retrospect, his advice has granted me touch or practicing due diligence. This
passages into many executive suites, process can take months or several
corporate boardrooms and has helped me years.-Partnerships-Third stage, after
build solid relationships. His advice completing stages one and two, a shared
came at a time when I was desperately purpose for partnering can be determined.
seeking to glean knowledge and help from At this point, there should be a solid
anyone who was willing to share insight foundation for working together; call in
on what it takes to be successful in your chits.Contrastingly, Marilyn
business as a young Crawford, of Primetime Omni media says,
African-American-especially one on the "If you have established a genuine
lecture circuit.Seemingly overnight, in a relationship with a person there's no
section of Fairfax, Virginia, businesses such thing as calling in a chit. If you
stretching a two-block radius have need help with something and you go to a
changed ownership from a certain person, you are essentially
predominately-White entrepreneurial forwarding the relationship. In turn,
establishment to an Asian and Latino they are simply forwarding opportunities
establishment. They are receiving to other people." Crawford continued by
thriving support from each other. saying, "If I need something from an
Granted, I find it great to witness that alliance, I am comfortable enough with
in the land of milk and honey success can the relationship to pick up the telephone
be achieved by all. But, how long will and say this is what I need, can you help
African-Americans continue to allow years me? On the other hand, because that
of division to stop us from gaining the person is comfortable with me they will
riches and wealth we deserve? Why is it say either yes or no. Just be prepared
difficult for African-Americans to build for possible rejection."Rejection!
business alliances and partnerships with Rejection? Many African-Americans will
each other?Marie Johns, President and CEO say that the fundamental nature of
of Verizon Communications Washington rejection is nothing new and the word
Company said, "Creating alliances and itself carries no meaning until the banks
partnerships is a dynamic organic and lending institutions makes the word
process. It is formed and reshaped. As real. "It's the banks, they refuse to
professionals move to different sets of give minorities loans," a woman said
responsibilities there is a need to while reading the draft of this article.
network with new people as well as Maybe Rennie Williams, a professional
maintain current alliances. One can never barber dubbed by the Washington Post as a
say that their network is complete. There "debater laureate" says what some are
are always interesting people with whom afraid to say, "It's trust. Whom can you
one can engage who would end up being a really trust in business? Many
valuable experience."In today's business African-Americans don't trust each other
culture, having productive relationships and that mistrust stagnates our
for commerce exchange is a way of life. culture."In my opinion, the easiest and
People do business with people they know most effective way to accomplish creating
and with people, they like. They do many strong partnerships simultaneously
business by referrals from people whose is to:-Go direct to the decision maker.
judgment they trust. Albert Einstein said Begin at the top. It's the top down
it best, "Trust is what stands the test theory. Going direct to the top will
of experience."Similarly, Frank eliminate corporate politics that come
Fahrenkopf, Co-Chairman of the Commission with starting at the bottom. Top decision
for Presidential Debates said during our makers assign projects to the appropriate
interview it's best to "Look for person.-Present your credentials before
opportunities and see where there is a an introduction. Having a good image can
need, think about it while making sure open many doors. Presenting your
that you have a plan, set objectives that credentials before you meet with
are reachable then prove yourself by your potential partners allows them to have an
professionalism as you go along with idea of who you are and the past work you
every small step until you reach the end. have done.-Provide any professional
It is highly important to be able to supporting documentation. Submitting
articulate your views once your supporting documentation such as patents,
objectives have been set."It's trade articles, or related
foundations like Emerging Business Forum accomplishments is often the deciding
who see the need and are bringing factor whether executives will accept
minorities together as a culmination of your request for a meeting.-Have a reason
the essentials for business growth, for the dialogue. Make sure the purpose
knowledge transfer for personal and for communicating with potential
business relationships. But, does former alliances is compelling. Ask yourself
Governor Wilder have a valid point in how this, is the meeting more to help them or
to attract quality relationships? More help me? If it is more for them, your
importantly, what are colleges doing to chances of collaborating are greatly
educate students in creating alliances increased.-Maintain good values, strong
before they get into the workforce?Cliff ethics, and moral principles. Would you
McKnight, Counselor and Associate do business with a liar and a cheat? Of
Professor at Montgomery College in course not! Never assume that you know
Maryland believes "that colleges should someone's values and ethics. The best
engage students in leadership activities rule of thumb is to carry yourself and
such as clubs and other organizations treat others with the highest
through the office of student life. It's respect.Creating successful alliances and
a major component for student partnerships is critical more than ever
development." His belief is noble. But before. It takes more than having a
without a formal setting is joining clubs college degree and it takes more than
enough to provide competent networking just having a prominent job title. Just
skills?Dr. Ivan Misner, President and remember, it doesn't matter how much
Founder, of BNI (Business Network Int'l), money you have, creating partnerships
an international organization that that work takes personality and action.
manages two thousand networking chapters Once you put these two ingredients
says, no! Colleges and universities are together and see the benefit of the
not teaching networking skills because alliances you form, you will understand
the professors don't know the subject why Tim Russert, Host of the television
matter." Why? "Because it's an emerging news magazine Meet the Press says,
topic and many are unfamiliar with the "Creating partnerships has been the most
art of networking themselves," Misner important component helping me build my
said.After years of research, informative career.
interviews, and hundreds of social




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