| The Kraft food company began with the
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| | with a consistent quality and a long
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| sale of cheese in 1903. Young J.L. Kraft
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| | shelf life. The canned cheese product
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| began a wholesale cheese business in
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| | became a staple for the U.S. armed forces
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| Chicago in 1903. He was always first in
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| | during World War I.
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| line so that he could select the finest
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| | Since that time, Kraft cheese became
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| and freshest cheeses available. The
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| | known for food products that broke new
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| reputation of his cheeses became
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| | ground. Velveeta was introduced in 1928
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| well-known to the local grocers who
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| | and quickly became popular for its
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| bought cheese from him.
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| | quality as a cheese that would melt
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| He became one of the first to put a brand
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| | easily without separating. The Macaroni
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| name on cheese - his own name - Kraft
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| | and Cheese Dinner became available in
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| cheese. But J.L. Kraft was bothered by
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| | 1937 to the delight of children
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| the differences in the taste of cheese
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| | everywhere.
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| from one day to the next as well as the
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| | Kraft cheese introduced the first
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| difficulty in keeping it fresh. His real
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| | commercially packaged sliced process
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| success came after he solved those
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| | cheese in 1950. The very popular cheese
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| problems.
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| | spread, Cheez Whiz, made its way into
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| Fresh and Consistent
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| | markets in 1952. Today, it can be used in
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| After experimenting with mixtures of
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| | more than a 1,000 different ways. Kraft
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| cheeses, Kraft found that if he heated
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| | cheese also comes in various flavors
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| and stirred the cheese and placed it in
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| | including Bacon Cheddar, Roasted Garlic
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| sterile containers, it would cool to a
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| | Cheddar, Pepperjack and Smoky Swiss and
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| solid state and stay fresh longer. In
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| | Cheddar.
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| 1915, Kraft cheese became a processed
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| | New products include Kraft cheese
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| cheese product sold in four-ounce tins.
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| | Crumbles. The many lines of Kraft cheese
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| Kraft quickly had to open several
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| | together has resulted in Kraft Foods
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| production facilities to keep up with the
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| | becoming today's largest manufacturer of
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| demand for this new product.
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| | cheese products in the world. Kraft Foods
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| He was granted a patent for the "Process
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| | has also added food lines that don't
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| of Sterilizing Cheese and an Improved
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| | contain cheese such as Miracle Whip
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| Product Produced by Such Process" in
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| | dressing and yogurt. The child who has
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| 1916. Finally, Kraft had succeeded in
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| | never tried some kind of Kraft cheese is
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| finding a way to produce a cheese product
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| | rare indeed.
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