| The Kraft food company began with the sale of | | | | produce a cheese product with a consistent |
| cheese in 1903. Young J.L. Kraft began a | | | | quality and a long shelf life. The canned |
| wholesale cheese business in Chicago in 1903. | | | | cheese product became a staple for the U.S. |
| He was always first in line so that he could | | | | armed forces during World War I. |
| select the finest and freshest cheeses | | | | |
| available. The reputation of his cheeses | | | | Since that time, Kraft cheese became known |
| became well-known to the local grocers who | | | | for food products that broke new ground. |
| bought cheese from him. | | | | Velveeta was introduced in 1928 and quickly |
| | | | became popular for its quality as a cheese |
| He became one of the first to put a brand | | | | that would melt easily without separating. |
| name on cheese - his own name - Kraft cheese. | | | | The Macaroni and Cheese Dinner became |
| But J.L. Kraft was bothered by the | | | | available in 1937 to the delight of children |
| differences in the taste of cheese from one | | | | everywhere. |
| day to the next as well as the difficulty in | | | | |
| keeping it fresh. His real success came after | | | | Kraft cheese introduced the first |
| he solved those problems. | | | | commercially packaged sliced process cheese |
| | | | in 1950. The very popular cheese spread, |
| Fresh and Consistent | | | | Cheez Whiz, made its way into markets in |
| | | | 1952. Today, it can be used in more than a |
| After experimenting with mixtures of cheeses, | | | | 1,000 different ways. Kraft cheese also comes |
| Kraft found that if he heated and stirred the | | | | in various flavors including Bacon Cheddar, |
| cheese and placed it in sterile containers, | | | | Roasted Garlic Cheddar, Pepperjack and Smoky |
| it would cool to a solid state and stay fresh | | | | Swiss and Cheddar. |
| longer. In 1915, Kraft cheese became a | | | | |
| processed cheese product sold in four-ounce | | | | New products include Kraft cheese Crumbles. |
| tins. Kraft quickly had to open several | | | | The many lines of Kraft cheese together has |
| production facilities to keep up with the | | | | resulted in Kraft Foods becoming today's |
| demand for this new product. | | | | largest manufacturer of cheese products in |
| | | | the world. Kraft Foods has also added food |
| He was granted a patent for the "Process of | | | | lines that don't contain cheese such as |
| Sterilizing Cheese and an Improved Product | | | | Miracle Whip dressing and yogurt. The child |
| Produced by Such Process" in 1916. Finally, | | | | who has never tried some kind of Kraft cheese |
| Kraft had succeeded in finding a way to | | | | is rare indeed. |