| The Kraft food company began with the sale of | | | | long shelf life. The canned cheese product became |
| cheese in 1903. Young J.L. Kraft began a wholesale | | | | a staple for the U.S. armed forces during World |
| cheese business in Chicago in 1903. He was | | | | War I. |
| always first in line so that he could select the | | | | Since that time, Kraft cheese became known for |
| finest and freshest cheeses available. The | | | | food products that broke new ground. Velveeta |
| reputation of his cheeses became well-known to | | | | was introduced in 1928 and quickly became |
| the local grocers who bought cheese from him. | | | | popular for its quality as a cheese that would melt |
| He became one of the first to put a brand name | | | | easily without separating. The Macaroni and |
| on cheese - his own name - Kraft cheese. But J.L. | | | | Cheese Dinner became available in 1937 to the |
| Kraft was bothered by the differences in the | | | | delight of children everywhere. |
| taste of cheese from one day to the next as | | | | Kraft cheese introduced the first commercially |
| well as the difficulty in keeping it fresh. His real | | | | packaged sliced process cheese in 1950. The very |
| success came after he solved those problems. | | | | popular cheese spread, Cheez Whiz, made its way |
| Fresh and Consistent | | | | into markets in 1952. Today, it can be used in |
| After experimenting with mixtures of cheeses, | | | | more than a 1,000 different ways. Kraft cheese |
| Kraft found that if he heated and stirred the | | | | also comes in various flavors including Bacon |
| cheese and placed it in sterile containers, it would | | | | Cheddar, Roasted Garlic Cheddar, Pepperjack and |
| cool to a solid state and stay fresh longer. In | | | | Smoky Swiss and Cheddar. |
| 1915, Kraft cheese became a processed cheese | | | | New products include Kraft cheese Crumbles. The |
| product sold in four-ounce tins. Kraft quickly had | | | | many lines of Kraft cheese together has resulted |
| to open several production facilities to keep up | | | | in Kraft Foods becoming today's largest |
| with the demand for this new product. | | | | manufacturer of cheese products in the world. |
| He was granted a patent for the "Process of | | | | Kraft Foods has also added food lines that don't |
| Sterilizing Cheese and an Improved Product | | | | contain cheese such as Miracle Whip dressing and |
| Produced by Such Process" in 1916. Finally, Kraft | | | | yogurt. The child who has never tried some kind |
| had succeeded in finding a way to produce a | | | | of Kraft cheese is rare indeed. |
| cheese product with a consistent quality and a | | | | |