| The Kraft food company began with the | | | | product with a consistent quality and a |
| sale of cheese in 1903. Young J.L. Kraft | | | | long shelf life. The canned cheese |
| began a wholesale cheese business in | | | | product became a staple for the U.S. |
| Chicago in 1903. He was always first in | | | | armed forces during World War I. |
| line so that he could select the finest | | | | Since that time, Kraft cheese became |
| and freshest cheeses available. The | | | | known for food products that broke new |
| reputation of his cheeses became | | | | ground. Velveeta was introduced in 1928 |
| well-known to the local grocers who | | | | and quickly became popular for its |
| bought cheese from him. | | | | quality as a cheese that would melt |
| He became one of the first to put a | | | | easily without separating. The Macaroni |
| brand name on cheese - his own name - | | | | and Cheese Dinner became available in |
| Kraft cheese. But J.L. Kraft was | | | | 1937 to the delight of children |
| bothered by the differences in the taste | | | | everywhere. |
| of cheese from one day to the next as | | | | Kraft cheese introduced the first |
| well as the difficulty in keeping it | | | | commercially packaged sliced process |
| fresh. His real success came after he | | | | cheese in 1950. The very popular cheese |
| solved those problems. | | | | spread, Cheez Whiz, made its way into |
| Fresh and Consistent | | | | markets in 1952. Today, it can be used |
| After experimenting with mixtures of | | | | in more than a 1,000 different ways. |
| cheeses, Kraft found that if he heated | | | | Kraft cheese also comes in various |
| and stirred the cheese and placed it in | | | | flavors including Bacon Cheddar, Roasted |
| sterile containers, it would cool to a | | | | Garlic Cheddar, Pepperjack and Smoky |
| solid state and stay fresh longer. In | | | | Swiss and Cheddar. |
| 1915, Kraft cheese became a processed | | | | New products include Kraft cheese |
| cheese product sold in four-ounce tins. | | | | Crumbles. The many lines of Kraft cheese |
| Kraft quickly had to open several | | | | together has resulted in Kraft Foods |
| production facilities to keep up with | | | | becoming today's largest manufacturer of |
| the demand for this new product. | | | | cheese products in the world. Kraft |
| He was granted a patent for the "Process | | | | Foods has also added food lines that |
| of Sterilizing Cheese and an Improved | | | | don't contain cheese such as Miracle |
| Product Produced by Such Process" in | | | | Whip dressing and yogurt. The child who |
| 1916. Finally, Kraft had succeeded in | | | | has never tried some kind of Kraft |
| finding a way to produce a cheese | | | | cheese is rare indeed. |